Customer Story

Best Line Equipment

Why One Rental Equipment Company Moved
to a Dealer Management System

Approximately 20 years ago, Best Line Equipment partnered with a rental management system company to implement and support the technology growth within Best Line’s locations. “They worked with us and we worked with them, and I believe we helped each other grow through the years,” says Project Manager Ryan Houseknecht. “It was a good fit for both of us, but over time, our business grew to a point where we felt we needed more support for our business needs.”

Because Best Line Equipment has long been a member of the American Rental Association, Houseknecht notes that they began exploring other rental management systems along with dealer management systems that were recommended by colleagues. “We ended up seeing demonstrations of eight different systems, and IntelliDealer™ stood out from the crowd. As we learned more about the benefits we could realize it was simply the right choice for use,” says Houseknecht.

CDK Offers Comprehensive Training, Support for all
Best Line Equipment Employees

To prepare for a conversion of this size, Houseknecht says CDK provided pre-training and training for all employees. He explains,“We all had a blank slate and were getting a clean start. Before, with our old system, we had a handful of experts who could really take full advantage of the functionality. But CDK is providing a lot of training and support to truly nurture all of our employees to become power users; six months after implementation, we’re seeing a lot of growth.”

Best Line Equipment also appreciates the live support they’re getting from CDK Global. “Whenever we have a question we have a person we can talk to and someone to engage in conversation,” he comments. And whether the employees need to ask a question about how IntelliDealer works or how an internal process is affected by IntelliDealer, “someone is there to work through those questions. It’s not just a reference document.”

Best Line Equipment Takes Advantage of Cloud Technology
to Support Business

As Houseknecht spends more time working in IntelliDealer, he says he’s finding certain features are especially useful to his day-to-day responsibilities. He mentions that the dashboard is particularly useful, because Best Line Equipment managers now have near real-time updates for sales, revenue and rental figures. “We’re really looking forward to February 2014 when we’ll be able to see year-over-year numbers too. It’s an exciting time for us,” he says.

The fact that CDK is now certified for ARA Rental Market Metrics is important to us. ARA has been our lifeblood since we started, and CDK’s ARA membership and association involvement shows they’re committed to understanding our business.” – Ryan Houseknech

CDK Adds to Rental Market Software Capabilities
with ARA Rental Market Metrics™ Certification

Recently, CDK achieved ARA Rental Market Metrics™ certification, which will help companies like Best Line Equipment measure business performance metrics that were not previously available. “The fact that CDK is now certified for ARA Rental Market Metrics is important to us. ARA has been our lifeblood since we started, and CDK’s ARA membership and association involvement shows they’re committed to understanding our business,” says Houseknecht.

He goes on to say that the transition to a comprehensive dealer management systems—as opposed to the more traditional rental management system model—seems to be a trend that’s taking hold. “We work with a lot of manufacturers, but Bobcat is a focus for us, and we’ve been able to grow because of that relationship. As Bobcat and other manufacturers like Case New Holland move toward a rental model that also includes parts and service functions, we need the technologies to support it.

It’s good to see CDK—a powerhouse in the dealer management system market—being committed to rental equipment companies’ changing needs,” Houseknecht concludes.

About Best Line Equipment

Best Line Equipment opened in 1985 as a small equipment rental and service company. Today, with eight Bobcat stores and 13 total locations across Pennsylvania, Best Line Equipment sells, distributes, services, and rents more than 15,000 pieces equipment from more than 30 manufacturers and utilizes a sales force of more than 350 employees.