Customer Story

Rocky Mountain Equipment

Canada’s Largest Case IH and Case Construction Dealer
Gives CDK Training High Marks

Rocky Mountain Equipment prides itself on offering its customers great customer service, while continuing to gain success with a track record of profitable, dividend-producing growth, and significant opportunity in the areas of operation. Although Rocky Mountain Equipment has a long-term history with CDK, I.T. Business Systems Team Lead Gabriel Laine joined the organization in early 2013. He states, “I went to London, Ontario for a full week of training with CDK, which was arranged by my manager and the CDK trainer.” To prepare for the training, CDK worked with Laine to determine which materials would allow Laine to be the most efficient and successful. Together, they agreed upon an agenda, and Laine says, “the training was customized to my level of knowledge of the system so that I could make the most of my training in Ontario.”

Laine says that, separate from the planning effort with CDK, he reviewed what he knew of CDK’s solution so he could hit the ground running: “We started training and I was able to ask as many questions I wanted during the day. I had prior experience with DMS and CRM systems in general, so I had targeted questions that they could answer on the spot, even if it meant deviating from the original agenda. I really liked that. I could let the training really serve my needs, and that helped me better understand the material.”

Laine says he also appreciated the interaction between himself and the trainer. “There was true interaction between the trainer and me, so it didn’t feel like a canned presentation during which I was only allowed to ask questions at the end. If the trainer didn’t have answers immediately, he took notes and got back to me the next day.”

Rocky Mountain Deaerships Finds Meeting With CDK Team During Training Invaluable

While Laine was onsite at CDK, he was introduced to a variety of CDK team members, an opportunity designed to help improve Rocky Mountain Equipment’s level of comfort. In fact, Laine says that meeting the team “was very helpful, and now I can take that information back to the dealership at home because I am much more familiar with how CDK can help us, and how best to interact with them for help, support, projects, and so on. It also helps make sure we can provide CDK with the best information we can and set up protocols so that we can work with each other.”

Although I was a beginner with the CDK solution, I had the opportunity to ask questions and challenge concepts during the training, and that helped me better understand the solution and the company. I also was able to understand the best protocols to fully interact with CDK Global.”
- Gabriel Laine, Rocky Mountain Dealerships

Training Offered by CDK Proves to be Huge Success
for Rocky Mountain Dealerships

Now that Laine is more comfortable with CDK’s functionality and features he can better support Rocky Mountain’s goals. “I can provide better support to our employees. Among other things, this helps our employees achieve what they’re trying to do, which is be successful and offer customers a great experience,” said Laine.

Laine concludes: “My objectives and goals of the training were absolutely met. Although I was a beginner with the CDK solution, I had the opportunity to ask questions and challenge concepts during the training, and that helped me better understand the solution and the company. I also was able to understand the best protocols to interact fully with CDK Global.”

About Rocky Mountain Dealerships

Rocky Mountain Equipment is a consolidator of agriculture and construction equipment dealerships, primarily focused around the Case IH, Case Construc-tion, and New Holland Brands. They are the largest independent dealer of Case IH and Case Construction equipment in Canada, and the second largest in the world. Rocky Mountain Equipment’s business employs nearly 1,000 people and directly and serves tens of thousands more customers and their employees. Operating 39 dealerships across Alberta, Saskatchewan, and Manitoba, as well as customers radiating beyond those three provinces, RME’s goal is to bring professional, stable, and dependable equipment partnerships to its customers.