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CDK Adds to Rental Market Software Capabilities with ARA Rental Market Metrics Certification

Moline, Illinois – September 06, 2013 – The American Rental Association (ARA) is pleased to announce that CDK Global Heavy Equipment, a full-service dealer management system provider in the equipment rental industry, has achieved ARA Rental Market Metrics™ certification.

The ARA Rental Market Metrics program provides additional value to the equipment rental
industry because it establishes consistent benchmarks for measuring business performance that were not previously available. Now, these metrics can be used by industry professionals, investors and analysts to a compare a rental equipment company’s performance over time or in relationship to a competitor.

CDK, which works with leading rental equipment companies in North America, has integrated ARA Rental Market Metrics with its IntelliDealer™ dealer management system to enable its customers to track and share key performance measures.

“The adoption of ARA Rental Market Metrics by CDK is another step forward in making this program readily available to the rental industry,” says Christine Wehrman, ARA’s executive vice president and CEO. “We congratulate CDK on its certification and support the company’s effort to extend the new offering to its customers as part of CDK’s rental management capabilities.”

According to Frank DeDecker, CDK director of product management and market relations, ARA Rental Market Metrics will be a welcome addition to IntelliDealer’s current rental market offering.

“Our software features tools that help customers track and manage their rental fleet from a branch or across the enterprise,” said DeDecker. “We believe the integration of standardized metrics with our rental module will be very well accepted by our customers. It will fulfill an unmet need in the industry.”

CDK currently works with leading rental equipment dealers in North America such as Best Line Equipment which has 12 locations throughout Pennsylvania and also serves Maryland, New Jersey, New York, Ohio, West Virginia and northern Virginia.

“The fact that CDK is now certified for ARA Rental Market Metrics is important to us. ARA has been our lifeblood since we started, and CDK’s ARA membership and association involvement shows they’re committed to understanding our business,” said Ryan Houseknecht, project manager, Best Line Equipment.

ARA Rental Market Metrics provides equipment rental companies a consistent way of calculating and reporting critical performance measures such as industry standards for the definition of a rental day, original equipment cost, and for the calculation of time utilization of equipment, financial utilization, fleet age and percentage change in period-over-period rental rates.

About the American Rental Association (ARA) –
ARA, Moline, Ill., is an international trade association for owners of equipment rental businesses and the manufacturers and suppliers of construction/industrial, general tool and party/event rental equipment. ARA members, which include more than 8,600 rental businesses and nearly 1,000 manufacturers and suppliers, are located in every U.S. state, every Canadian province and more than 30 countries worldwide. Founded in 1955, ARA is the source for information, advocacy, risk management, business development tools, education and training, networking and marketplace opportunities for the rental equipment industry throughout the world.

About CDK Systems Corporation
CDK Global Heavy Equipment is a leading provider of Dealership Management Systems for equipment distribution dealers throughout North America. CDK develops, markets, sells, installs, and supports its Dealership Management System from its head offices located in London, Ontario and Hoffman Estates, Illinois. For more information, visit CDK on the web at

Media Contact:
David Wrobel
Marketing Manager
CDK Global Heavy Equipment
Office: 847.485.4395

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