CDK GLOBAL DIGITAL MARKETING SERVICES PRIVACY STATEMENT


This Privacy Statement relates to the Digital Marketing services provided by CDK Global, LLC (and for Canada, CDK Global (Canada) Limited) (together with their affiliates, �CDK�) to automotive retailers, local marketing associations and manufacturers, including websites (�Sites�) and digital advertising services (�Advertisements�). We want you to understand how we collect and use information from such services.

To view our CDK Website Privacy Policy (which applies to the CDK corporate website on which this Digital Marketing Services Privacy Statement appears), please click here.

Information We Collect

When you use a Site or interact with an Advertisement, we may collect and use various types of information, including personally identifiable information that you provide via such Site or Advertisement. �Personally identifiable information� includes your name, address, email address, telephone number, and other similar information that can be used to individually identify you and that is not otherwise publicly available. For example, we may collect the following information:

In addition, for Sites and Advertisements in the United States (�US�), we may combine information about your visits to a particular Site or interactions with a particular Advertisement (which would otherwise be anonymous) with personally identifiable information about you (this combination is sometimes called �PII Merger�) so that we or our customers can better understand your interests and serve you better, such as by tailoring your experience within a Site or delivering relevant Advertisements to you as described in �Use of Tracking Technologies� below. You can opt out of having this occur by opting out of interest-based advertising as described in �Your Privacy Options� below. We do not retrieve personally identifiable information from the computer or other device that you use to visit a Site or interact with an Advertisement.

Use of Tracking Technologies

We use cookies, pixel tags, server logs, and other technologies to collect information about you and your use of the Sites and interactions with Advertisements, and we� may additionally collect data about your visits to other websites. These technologies do not provide us with your personal information, but they do allow us to track and record your activities on the Sites and other websites, and to tailor your Site experiences to your interests and to serve Advertisements on the Sites and on third party websites. As noted above in �Information We Collect,� however, we may combine this information with personally identifiable information about you. In addition to information collected by us, we may allow various third parties to use cookies and web beacons to track non-personally identifiable information about visitors to the Sites.

A �cookie� is a small computer file that is sent to your computer when you visit a website. When you visit a Site again (or certain other cooperating websites), the cookie allows us to recognize your browser. Cookies may store user preferences and other information. A pixel tag (also known as a �web beacon�) is a type of technology placed on a website or within the body of an email for the purpose of tracking a user�s activity on websites, or when emails are opened or accessed, and is often used in combination with cookies. To learn more about the details, you may visit www.allaboutcookies.org and/or other resources.

Your Privacy Options

Use of Your Information